Mailing Lists
Build your audience and keep them engaged
Grow your mailing list with built-in signup forms on your landing page and press kit, segment subscribers, and send targeted campaigns with merge tags. GDPR-compliant with double opt-in and one-click unsubscribe.
Build a direct line to your players
Signup forms, audience segments, and email campaigns in one place
Built-in Signup Forms
Signup forms are built into your GameTrowel landing page and press kit. Fully customizable styling.
Segmentation
Segment subscribers as players, press, or industry. Send targeted campaigns to each group.
Campaign Editor
Build email campaigns with the rich editor. Use merge tags for personalization.
Campaign Analytics
Track opens, clicks, and engagement for every email. Compare campaign performance over time.
Double Opt-In
GDPR-compliant email collection with confirmation emails and one-click unsubscribe.
CSV Import
Bring your existing list. Import subscribers via CSV with automatic deduplication.
From sign-up form to engaged audience
Create your mailing list
Set up a list for your game with a name and description. One list per game keeps things organized.
Collect subscribers
Forms on your GameTrowel landing page and press kit collect signups. Double opt-in ensures quality subscribers.
Segment your audience
Automatically categorize subscribers as players, press, or industry for targeted campaigns.
Send campaigns
Build email campaigns with merge tags and track engagement with opens, clicks, and more.
List management features
Built-in Signup Forms
Customizable signup forms integrated into your GameTrowel landing page and press kit.
Double Opt-In
GDPR-compliant collection with confirmation emails and easy unsubscribe.
Segmentation
Target players, press, or industry contacts with different campaigns.
Merge Tags
Personalize emails with subscriber names, game titles, and custom fields.
CSV Import
Import existing subscribers via CSV with automatic deduplication.
Campaign Analytics
Track opens, clicks, and engagement for every campaign you send.
Ready to launch your indie game?
GameTrowel gives you everything you need — landing pages, press kits, outreach tools, media monitoring, and more — all in one platform.