Press Kit & Outreach
Get your game in front of the people who matter
Build professional press materials that journalists love, then reach out with AI-personalized campaigns. From press kit to coverage — all in one flow.
The difference is night and day
Without GameTrowel
- Scattered assets across Google Drive, Dropbox, and email
- Manually googling journalist emails one by one
- Copy-pasting the same pitch to everyone
- No idea who opened your email or covered your game
With GameTrowel
- Professional press kit with one-click ZIP download
- Curated database of 10,000+ verified contacts
- AI-personalized pitches at scale with follow-ups
- Real-time tracking with coverage auto-attribution
From press kit to coverage in four steps
Build your press kit
Fill in company info, fact sheet, game description, and upload all your assets. AI helps write descriptions.
Find the right contacts
Search the curated database by genre, platform, audience size, and region. Build targeted lists.
Craft your campaign
Write your pitch or let AI generate personalized versions for each contact. Set up follow-up sequences.
Send and track results
Launch your campaign and monitor opens, clicks, and replies in real time. Coverage auto-links to outreach.
Everything you need for press relations
One-Click ZIP Download
Press download all assets — logos, screenshots, key art — in a single ZIP file.
Asset Categorization
Organize by type: logos, screenshots, key art, trailers. Journalists find what they need instantly.
Press Contact Database
Search thousands of journalists, YouTubers, streamers, and bloggers filtered by genre, platform, and audience size.
AI Pitch Generation
Generate personalized pitches for each contact based on their coverage history and your game.
Follow-Up Automation
Set automatic follow-ups for contacts who haven't opened or replied. Never let a lead go cold.
Campaign Analytics
Track open rates, click rates, bounces, and replies. See which contacts engaged with your pitch.
More capabilities
View Analytics
See who viewed your press kit, what they downloaded, and where they came from.
AI Descriptions
Auto-generate press kit copy from your game data. Edit and refine with AI assistance.
Custom Domains
Send outreach from your own domain with verified DKIM, SPF, and DMARC for maximum deliverability.
Segmentation
Target journalists vs. YouTubers vs. streamers with different pitches and key offers.
Public Press Page
Your press kit gets a public URL you can share anywhere — no login required for press.
Coverage Attribution
When a contact publishes coverage, it's automatically linked back to your outreach campaign.
Ready to launch your game?
Join thousands of indie developers using GameTrowel to market, launch, and grow their games.