Every tool you need to launch
GameTrowel brings together every aspect of indie game marketing into one integrated platform.
Landing Page Builder
Build beautiful, genre-themed landing pages for your game. Choose from 12+ templates designed for horror, cozy, retro, sci-fi, and more. Drag-and-drop sections, customize content, and publish to a free subdomain or your own custom domain with automated SSL.
- Genre-themed templates
- Custom domain support
- Lifecycle modes
- AI page generation
- Localization
Press Kit Builder
Create professional press materials that journalists actually want to use. Upload assets, organize by category, and let press download everything in one click with ZIP generation.
- One-click ZIP download
- Asset categorization
- View analytics
- AI-generated descriptions
Blog & Devlog
Write devlogs and updates with a rich text editor. Publish to your landing page, generate RSS feeds, and let AI help you draft posts from bullet points.
- Rich text editor
- RSS feed generation
- AI writing assistant
- Post scheduling
Press Outreach
Search a curated database of gaming journalists, YouTubers, and streamers. Build targeted outreach campaigns with AI-personalized pitches, automated follow-ups, and detailed tracking.
- Press contact database
- AI pitch generation
- Campaign analytics
- Follow-up automation
Media Monitoring
Know the moment someone covers your game. Track mentions across YouTube, Twitch, TikTok, Reddit, Twitter, and gaming press. Get alerts via email or Discord webhook.
- 6+ platform coverage
- Sentiment analysis
- Discord alerts
- Coverage reports
Steam Tools
Optimize your Steam presence with tag analysis, page description generation, wishlist-to-revenue calculators, capsule art inspiration, and Next Fest readiness checks.
- Tag analysis
- Revenue calculator
- Capsule art browser
- Next Fest checker
Social Media Scheduling
Connect your social accounts, create posts with AI assistance, and schedule them across Twitter, Facebook, Instagram, TikTok, Bluesky, and Mastodon.
- 6+ platforms
- Content calendar
- AI post generation
- Optimal timing
Mailing Lists
Build your audience with embeddable signup forms. Segment subscribers, send campaigns with merge tags, and track opens and clicks.
- Double opt-in
- Segmentation
- Campaign analytics
- GDPR compliant
Key Management
Import game keys, manage a public request form with AI fraud detection, approve requests, and track who received keys alongside coverage attribution.
- AI fraud scoring
- Public request form
- Bulk distribution
- Coverage tracking
Launch Timeline
Follow a guided launch plan with pre-built templates for 6-month, 3-month, emergency, Steam Next Fest, Early Access, and DLC launches. Every task links to the relevant tool.
- 6 plan templates
- Task reminders
- Progress tracking
- Deep links to tools
Unified Analytics
See metrics from every module in one dashboard. Filter by time range, compare periods, and discover cross-module correlations like outreach-to-coverage attribution.
- Multi-module dashboard
- Period comparison
- PDF reports
- Weekly digests
AI Content Generation
Every content creation tool is backed by AI. Generate landing page copy, press kit descriptions, blog drafts, outreach pitches, social posts, and email campaigns.
- Landing page generation
- Press kit review
- Blog drafting
- Pitch personalization