Key Management & AI Tools
Smart key distribution and AI-powered content for every tool
Import keys, manage requests with AI fraud detection, and let AI generate content across your entire marketing pipeline — from landing pages to outreach pitches.
The difference is night and day
Without GameTrowel
- Game keys tracked in a spreadsheet anyone can copy
- No way to verify if key requests are legitimate
- Writing every piece of marketing copy from scratch
- Hours spent adapting content for different platforms
With GameTrowel
- Encrypted key vault with full distribution audit trail
- AI fraud scoring flags suspicious requests automatically
- First drafts generated instantly for every content type
- Platform-optimized content adapted with one click
Smart keys and smarter content
AI-powered workflows for every part of your marketing
AI Fraud Detection
Every key request is scored by AI for fraud likelihood. Suspicious patterns are flagged before you approve.
Public Request Form
A public form on your press kit and landing page lets journalists request keys. CAPTCHA-protected.
Coverage Tracking
Track who received keys and whether they published coverage. Auto-linked via media monitoring.
Landing Page Copy
Generate complete landing page content from your game description. Sections, headlines, and CTAs.
Press Kit Review
AI reviews your press kit for completeness and suggests improvements to descriptions and structure.
Blog Drafting
Turn changelogs and bullet points into polished devlog posts. Adjust tone and length.
Pitch Personalization
AI tailors each outreach pitch to the recipient's coverage history, genre preferences, and audience.
Social Posts
Generate platform-optimized posts from your updates, adapted for each network's style.
From import to insight
Import your game keys
Paste keys directly or upload a CSV. Keys are encrypted at rest and organized by platform.
Share your request form
Press and creators request keys via a public form. AI scores each request for fraud before you see it.
Approve and distribute
Review flagged requests, approve the good ones, and keys are automatically emailed to recipients.
Let AI help everywhere
Across every tool, AI generates first drafts of copy. Edit, regenerate, or use as-is.
More capabilities
Bulk Import
Import hundreds of keys at once via CSV. Supports Steam, Epic, GOG, and itch.io formats.
Key Attribution
Know exactly which key went to which person and whether they published coverage.
Email Campaigns
AI generates outreach emails and mailing list campaigns tailored to your audience segment.
Steam Descriptions
Generate "About This Game" sections in multiple tones: professional, playful, or dramatic.
Encrypted Storage
All game keys are encrypted with AES-256 at rest. Only revealed when distributed.
Prompt Caching
Repeated AI generations use cached results to minimize costs and response time.
Ready to launch your game?
Join thousands of indie developers using GameTrowel to market, launch, and grow their games.