Blog
Tips, guides, and insights to help indie developers market, launch, and grow their games.
Tutorials
Lightweight UTM + Dashboard Attribution for Steam Launches (No Data Engineer Needed)
Set up a lightweight UTM + dashboard attribution system for Steam launches. Track which channels drive visits, wishlists, and demo downloads—no data engineer required.
By GameTrowel Team
Tutorials
Steam Capsule Art Tournament: A Step-by-Step A/B Testing Workflow to Pick Winning Capsules Before Next Fest
Run a Steam capsule art tournament to pick winning header/capsules using bracket A/B tests, segmented voters, and CTR/wishlist validation before Next Fest.
By GameTrowel Team
Tutorials
Low-Budget Paid Ads Experiments for Steam: Validate Positioning, Improve Capsule Art, and Measure Wishlist Conversion (Meta + Reddit)
Run a low-budget Meta/Reddit ads experiment to test Steam positioning and capsule art. Learn UTMs, controlled A/B tests, KPIs, and a 7-day plan to decide scale/iterate/pause.
By GameTrowel Team