Analytics

Unified Dashboard

The analytics page brings together metrics from every module into one view:

• Landing page — page views, unique visitors, top referrers, device breakdown
• Press kit — views, asset downloads, referrer sources
• Blog — post views, most-read articles
• Outreach — emails sent, open rate, click rate, reply rate
• Mailing list — subscriber growth, campaign performance
• Keys — keys distributed, requests received, approval rate
• Smart Links — clicks, device breakdown, geographic distribution
• Steam — wishlist trends, review scores, player counts (if Steam App ID is set)

Date Ranges

Switch between pre-set ranges (7 days, 30 days, 90 days, all time) or set a custom date range. All charts and metrics update accordingly.

Event Tracking

Every significant action is logged as an analytics event:

• page_view — landing page visits
• presskit_view — press kit page loads
• key_request — key request form submissions
• signup — mailing list signups
• click — Smart Link and outreach link clicks

Reports

Generate and download reports:

• Weekly digest — auto-generated summary of the past week's activity
• Campaign report — detailed breakdown of a specific outreach campaign
• Coverage report — all media coverage in a date range with reach totals