What Are Smart Links?

A Smart Link is a single URL (e.g., link.gametrowel.com/your-game) that detects each visitor's device and operating system, then redirects them to the correct store page:

Windows users → Steam or Epic Games Store
macOS users → Steam, Epic, or Mac App Store
iOS users → App Store
Android users → Google Play Store
Linux users → Steam or itch.io
Console users — or anyone else → a fallback page showing all available platforms

Create a Smart Link

Go to Game → Smart Link
Add your store URLs for each platform
Set the fallback URL or landing page
Your Smart Link is immediately active

TipSmart Links are perfect for social media bios, press kits, and printed materials like business cards — one link works for everyone.

QR Codes

Each Smart Link automatically generates a QR code that you can download in PNG or SVG format. Use it on physical materials, convention booths, or stream overlays.

UTM Tracking

Add UTM parameters to your Smart Link to track where clicks come from. Set source, medium, and campaign values — they're appended to the destination URL so your store analytics can attribute the traffic.

Analytics

The Smart Link dashboard shows:

Total clicks and unique visitors
Device breakdown — see which platforms your audience uses
Geographic distribution — clicks by country
Referrers — where traffic is coming from