Press Outreach
Find contacts, build campaigns, and track results.
Find Contacts (Pro+)
Search the curated press contact database by:
- Type — journalist, YouTuber, streamer, podcaster, blogger, influencer
- Genre — filter by the genres they typically cover
- Audience size — target creators at the right scale for your game
- Region & Language — localize your outreach for different markets
- Verification status — filter to verified contacts to reduce bounces
Build a Campaign
- Choose a campaign type — announcement, review key, launch, update, event, or custom
- Add recipients from the contact database or enter addresses manually
- Write your email using the rich text editor — or let AI generate a personalized pitch
- Preview each recipient's email with personalization applied (
{contact_name},{outlet}, etc.) - Schedule for a specific date/time or send immediately
TipSending on Tuesday or Wednesday morning tends to get the best open rates from press contacts.
Follow-Ups
Set up automatic follow-up emails that send after a configurable delay (e.g., 5 days) if the recipient hasn't replied or opened your email. You can create multiple follow-ups per campaign.
Track Results
The campaign dashboard shows real-time metrics:
- Sent / Opened / Clicked / Replied / Bounced counts and rates
- Per-recipient status so you can see who engaged
- Coverage items detected by Media Monitoring are automatically attributed to the campaign
Custom Sending Domains
By default, outreach emails send from a shared GameTrowel domain. Studio and Pro users can verify their own domain (DKIM + SPF + DMARC) for better deliverability and brand recognition.